Yet, the hospitality industry is less prone to innovate than other service activities. These include lodging, cruise lines, transportation, restaurants and tourism industry. If the entire goal of customer experience is to make customers’ lives better and easier, the hospitality industry takes it to the next level. The hospitality industry includes several categories within service industry. Aloft hotels with the help of Apple’s ‘Siri’ has started providing voice responding services to guests as a pilot project. As industry boundaries increasingly blur for customers, companies must look for new ideas beyond their immediate rivals. It is the service that makes or breaks a hospitality business. Hilton Hotels has introduced mobile check in for rewards guests to seamlessly check in, choose their room and unlock the door through an app. © 2020 Forbes Media LLC. We have of course missed a few related to enhance service within the hospitality industry but, we promise to keep updating this space with an interesting innovation in the hospitality industry. Another super interesting innovation in the hospitality industry is the use of virtual reality in hotel rooms. With the next version of ‘Siri’ by Apple or Alexa by Amazon in your rooms, you never know of the possibilities that lie ahead as far as the innovation in hospitality is concerned. Isn’t that interesting? SaaS has definitely transformed the Hospitality industry. SAP’s Alicia Tillman On Improvising A Marketing Plan During A Pandemic, Hilton Hotels has introduced mobile check in. Workflow management tools are a great example of such incremental innovation. Nowadays, there is no shortage of in-room technology that can make the guest experience better. When air travel is already mobile, why should the hotel industry hold back? Because of the sharing economy, people are now renting directly from others. Most innovative Hotel Concepts in the world, Best Information systems in hotel industry, Data Analytics in the Hospitality Industry | Facts and Benefits, Top 6 Management Issues in the Hospitality Industry. Is there anything that is beyond expectation? Like any other industry, hoteliers are also giving much more importance to the creativity and innovativeness to attract customers and to earn loyalty. 1 – Amazing IoT . Workflow management tools have become important because they help to reduce instances of dropped guests. Virtual Butler or Virtual concierge services in Hotels would be a great addition for Siri. These hi-tech projects have worked tirelessly to change rented rooms into a dream world for the techies. If a guest is in the hotel bar, they could receive a push notification about a deal on drinks. Are you aware of the Project Jetson with Apple’s ‘Siri’ as the virtual Butler / Virtual Assistant? With these five innovations in mind, you can pave the road to long-term success and build a … Companies like Airbnb are changing how the hospitality industry used to tackle travellers. In this article, we bring to you 9 crucial tips for excellent customer service in the hospitality industry. In the hotel industry, like in most service activities, the interplay between customers and firms broadens the scope of innovation and departs from the narrower technology-driven innovation dominant in manufacturing. Blake is a guest lecturer at Columbia University and adjunct faculty at the Rutgers MBA program. They can also experience local attractions and feel confident in their travel choices before they arrive. If anything, it’s when things don’t go quite to … Guests can learn where the closest restaurants and stores are by asking their rooms for advice. Innovation is driving the hospitality industry to be sure. 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